A foreign visit can look productive on an itinerary and achieve very little in practice. A week of handshakes, hotel breakfasts and factory tours is no substitute for a clear purpose, sound preparation and the judgement to listen before making promises. That is the central lesson in how to plan overseas assignments: travel is an expensive business tool, not an end in itself.
For many British firms, overseas work begins with an invitation from a prospective customer, an exhibition, a distributor problem or an apparent opening in a new market. The temptation is to book the flight quickly. Yet the quality of the assignment is usually determined before anyone reaches the airport. A poorly briefed visitor can damage a reputation built over years; a well-prepared one can establish the facts on which a sensible trading decision depends.