For many small and medium-sized firms, the question of why the governments export adviser scheme failed is not an abstract matter of public administration. It goes to the heart of a familiar frustration: Britain says it wants more firms to export, yet practical help has too often been difficult to find, uneven in quality, or delivered by people with little experience of winning business overseas.
The failure was not caused by a shortage of good intentions. Nor was it because exporting is inherently beyond the reach of smaller companies. Britain has produced generations of capable manufacturers, engineers, specialists and traders who have succeeded in demanding overseas markets. The weakness lay in the way expertise was selected, organised and valued.